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Contact: Darcy
Angell
Beachwood Studios
216-292-7300 Voice
216-292-1765 Fax
angell@edr.com
Competisys Taps EDR Media for its MAGA Advertising Network
Alliance Offers Unique Dual-Language Financial Services and Advertising Program
in collaboration with the Mexican-American Grocers Association.
IRVINE, Calif., September 18, 2006 – Competisys Corporation and EDR Media LLC
announced today that the companies have completed a strategic alliance for the
development and management of a unique dual-language digital advertising network.
The network will be an integral part of the Competisys MAGA-FundStream Program
being installed at grocery stores in collaboration with the Mexican-American Grocers
Association (MAGA).
Under the MAGA-FundStream program Competisys will place Internet-enabled financial
services kiosks and digital advertising displays at MAGA-affiliated retail locations
nationally. The kiosks will provide an array of services to attract additional store traffic,
including financial services such as check cashing, prepaid cash cards, remittance cards
and bill payment to un-banked customers under the Banco el Mago™ banner. The
kiosks will be equipped with high-resolution video displays for advertising content to be
distributed and managed by EDR.
"Our goal is to provide unsurpassed financial services dedicated to the Spanish-speaking
market, with the support of leading advertisers who want to reach that market,”
said William Prentice, Chairman and CEO for Competisys. "We selected EDR Media
because of its proven expertise and its use of leading digital content management
technologies.”
"Our alliance will help Competisys expand and refine the MAGA-FundStream Program at
a faster rate,” states Peter Vrettas, EDR Media’s CEO. “We’ll do this by utilizing state-of-the-
art content management software from Scala, Inc. that will allow advertisers to
design and implement custom advertising programs for the participating MAGA stores.“
Competisys is an emerging broadband entertainment and communications operator,
whose HomeStream™ last-mile solution is poised to reinvent the delivery of video and
data services. EDR has built an award-winning reputation for its core expertise in brand
image-based video messaging and digital media networks. The Competisys-EDR
alliance comes at a time of a growing interest in the use of sophisticated services
targeted at Spanish-speaking communities across the country.
About Competisys Corporation
Competisys Corporation is a closely held network solutions company based in Irvine,
California. The core competency of Competisys, and the central theme uniting its
various programs, is the formation of intelligent service delivery networks organized
around disruptive technology and innovative business models in industries experiencing
fundamental change. Competisys is initiating the MAGA-FundStream program in
collaboration with the Mexican American Grocers Association. Under the Program,
Competisys will place Internet-enabled financial services kiosks and digital advertising
displays at MAGA-affiliated retail locations.
About EDR Media LLC
Located in Beachwood, Ohio and Las Vegas, Nevada, EDR Media is a leading content
provider for retail media networks, having served national chains like Best Buy, Costco,
Kroger, and Red Lobster. EDR specializes in creative, customer-centric programs that
enhance the customer experience at retail stores. The company owns and operates
Beachwood Studios Production Center, a full-service media production facility. In
addition to its retail media business, EDR creates broadcast programs and commercials,
and has over 30 years experience in producing business media for leading companies.
About Scala, Inc.
Scala, Inc. is the world's leading provider of software for digital signage used in retail and
other industries. The company's cutting-edge InfoChannel® software platform powers
thousands of digital signs around the world including the digital signage networks of
Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi,
Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and
Warner Brothers Movie World. Since InfoChannel® is proven, scalable, and easy to
manage, it is the platform of choice for many digital display networks. Scala, Inc.
pioneered the industry of digital signage in 1987, and is today headquartered near
Philadelphia, Pennsylvania with operations in California, the UK, Norway, The
Netherlands, China and Japan.
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