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Contact:
Marcia Owen
216-292-7300, Ext. 116
owen@edr.com
EDR
Media and PlayNetwork Form Strategic Partnership
Alliance Further Entrenches EDR Media and PlayNetwork as Creative and Technological Leaders in Burgeoning
Market of Business Media Entertainment
BEACHWOOD,
OHIO---NOVEMBER, 2003---EDR Media LLC and PlayNetwork
Inc. announce that the companies have formed a strategic
partnership.
EDR
Media has built an award-winning reputation for its
core expertise in video messaging and digital media
networks. PlayNetwork specializes in custom branded
music and quality sound and video system design and
installation services. Combined, the companies will
now provide retail, restaurant, and hospitality businesses
with a one-stop solution for their end-to-end media
entertainment needs.
"This
is a big win for retailers who want to provide a dynamic
shopping experience to their customers," states
Peter Vrettas, EDR's CEO. "Delivering high-quality
in-store media content is a complex and rapidly changing
business. The partnership offers retailers high-level
expertise in both creation and systems integration,
as well as a single point of accountability for development
and deployment."
"A
shared passion for quality, exceptional customer service,
and a commitment to continual innovation formed the
basis for this partnership," commented Adam Brotman,
President and CEO of PlayNetwork. "With our combined
and complimentary expertise within the full spectrum
of in-store media entertainment, this partnership positions
both companies as the leading providers for creative
entertainment services that enhance business environments."
The
business media entertainment industry is experiencing
tremendous growth. The introduction of more cost-effective
digital content management and distribution technologies,
the decreasing cost of high-end hardware, and retailers
seeking to enhance the customer experience within their
store environments are all factors fueling this growth.
More than ever, businesses are looking to companies
like EDR Media and PlayNetwork for video messaging,
custom music, digital media networks, and quality sound
and video systems to deliver an enhanced branded experience
to their customers.
About
EDR Media
Headquartered in Beachwood, Ohio, EDR Media LLC is a
leading content provider for retail media networks,
serving national chains like Best Buy and Gateway. EDR
Media collaborates closely with clients to produce creative,
customized content that educates, entertains, and enhances
the retail environment. The company’s dynamic
messaging solutions enable marketers and advertisers
to target key customers, deliver a more relevant shopping
experience, and differentiate themselves from the competition.
EDR Media maintains a full-service audio, video, and
graphics production facility on-site. In addition to
its retail network expertise, EDR Media creates broadcast
and commercial television programming, and has over
30 years experience in developing corporate media communications
for fortune 1000 companies.
About
PlayNetwork
Established in 1996, Redmond, Washington based PlayNetwork
Inc. is a creative end-to-end entertainment solutions
provider for businesses worldwide, delivering custom
branded music, messaging, sound and video system services,
and digital media network solutions that enhance store
environments and customer experiences. PlayNetwork ranked
104th on the 2003 Inc. 500 list of fastest-growing private
companies, with a customer base that includes premium
brands such as Abercrombie & Fitch, Brinker International,
Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss &
Co., Starbucks Coffee Company, TGI Friday's and The
Finish Line. PlayNetwork's collaborative approach, technology
innovation, exceptional customer service and “Great
Installations – Great Systems” (G.I.G.S.®)
quality-assurance program enable businesses to personalize
their music and video content and A/V systems to address
convergent media entertainment needs. More information
is available at www.playnetwork.com.
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